How Our Story Unfolded
ReadySetz was born in a playroom. As a parent, I loved watching my children innovate: making pots and pans into drums, using vacuum extensions as robot arms, turning pom-poms into clown wigs, etc. Still, I was worried about the mesmerizing effects of video games and tablets on my kids. I wanted my kids to exercise their own imaginations, rather than rely on someone else’s.
I decided to try to make a play environment that was so big, so colorful, and so engaging that it would draw my kids away from their screens and give them a place to create their own stories. There were some obstacles to overcome. I wanted the toy to be big, but I didn’t want another clunky plastic toy taking up space in their rooms. It also had to be stable, but light enough for the kids to handle. So I started looking into light materials that could be configured to make the set strong, but still easy to fold and unfold for play and storage.
I made the first two sets – a palace and an urban scene – for my kids. They loved them. And their friends loved them, and their friends’ parents loved them, and their teachers loved them. When I saw that the sets survived all this play, I knew I had found a way to make an inexpensive, sturdy, fully assembled toy out of 100% recyclable materials. (No more cheap plastic toys made abroad!)
With the help of many gifted artists and designers, we were able to make those early designs even better and are developing a full line of other cool sets and accessories. In everything we design, we are dedicated to creating play environments that encourage imagination, innovation, and unstructured play – and are fun! When we see the excitement on the faces of every kid who plays with the ReadySetz™ Urban Playset, we know we did it right. We hope you like ReadySetz and can’t wait for your children’s stories unfold!
CIO (Chief Idea Officer)